Customer Love in the Air
Valentine’s Day is coming up, and we are interested in knowing if there is love in the air between you and your top customers! Checking in on the relationship you have built with your most strategic customers may sound cheesy, but it is critical to avoid a blindsided break up. Take a look at our Partnership Spectrum below and plot out where you think your most important partnerships are today with your customers. Are you in love, or are you facing a potential break-up?
‘Customers for Now’ will see you as just another vendor peddling the latest product or service, with an indication of a transactional relationship. A ‘Customer Forever’ will see you as a critical partner in his or her bottom line growth; true love. Are any of your top customers at risk?
The first step you can take to get your relationship headed in the right direction is as simple as sitting down with your customer and making a partnership plan together.
Business Partnership Questions:
- How did your business perform in 2020?
- How did we do in our work together? What value was provided?
- What are your pain points as you move into 2021?
- What are your key priorities and goals for 2021?
- How can we help you reach your goals for 2021?
In spirit of Valentine’s Day we want to remind you that investing time in and taking care of your key partnerships is a great way to getting closer to true customer love and building a mutually beneficial partnership.
Reach out to us if you need help in strengthening your partnership plan.